JAY-Z took the stage to highlight the significance of cannabis legalization, legacy operators, and the failures of the Drug War at the 2023 Grammy Awards ceremony on Sunday. Here’s what he had to say.
The Grammy Awards gave us tons of trending moments over the weekend, and one of them stood out to members of the cannabis community specifically: JAY-Z, the rapper-turned-exec behind legal cannabis brand Monogram, rapped for five straight minutes about the War on Drugs, plus the unlikely odds of his own legal weed ventures.
JAY, who was joined on stage by longtime friends and legacy sellers Juan “OG” Perez and Emory Jones, lit up the stage with a last supper-style performance of “God Did” for the primetime audience. Given the opportunity to mainstream the plant on a global stage, the rapper didn’t bite his tongue. His lyrics sharply called out the hypocrisy of America’s failed War on Drugs and proudly name-dropped some of his favorite cannabis strains and products (OG for the OGs!)
“Now the weed’s in stores… Can you believe this guy?”
JAY-Z has always rapped about his unlikely journey from selling illicit drugs to going platinum. The 2021 announcement of his Monogram cannabis brand added a new layer to his rags to riches tale, with his full circle narrative from illegal to legal “dope dealing” making its way into the lyrics of new songs. For example, in “Neck and Wrist,” JAY-Z has a verse that’s focused on the irony of surviving the Drug War, only to become a legal cannabis kingpin.
Historically, JAY-Z has been at the top of Forbes’ Hip Hop Cash Kings lists, where he was recently joined by none other than Cookies CEO Berner. As Berner continues to make waves in the industry, his estimated net worth of $410 is inching towards that of JAY-Z, who’s reached $1.5 billion as of 2022.
A few months before his “God Did” verse premiered, Leafly shouted out JAY’s ability to bridge “the corner and the corner office.” Today’s influencer economy is still building on the bridges JAY helped lay as an artist. And the cannabis industry is home to some of the most creative cross-marketers around, including artists-slash-weed-moguls like Berner, Yung LB, and JAY himself.
Leafly broke down the great OG vs. Zaza debate of 2022 shortly after this verse premiered in September. For years, OGs like OG Louie XIII have preached for the preservation of Kush, as the market flooded with sweet, colorful, and fruity flavors known as “exotics,” or “zaza” for short. JAY lent his voice to the cause with one rhyme that went a long way in bringing OG and other classic strains back. When you notice the trend of old school flavors like Sour Diesel coming back in full force this year, just know the hype started here.
JAY also shouts out longtime friend and fellow “Caliva Brother,” Emory Jones, who served most of a 16-year drug sentence while his friend rose to superstardom. E, aka Em, is now a partner in Monogram, living out the legacy-to-legal dream while collecting interest on his time served.
(Original Article from Leafly: https://www.leafly.com/news/lifestyle/grams-to-grammys-jay-z-talks-drug-war-and-legal-weed-at-grammy-awards)